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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07137_Field_TCUM T702.txt
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1996-04-10
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934b
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16 lines
to take any of his phrases such as this one, and mime it until it
yields the intelligible. Not a long or tedious process, if
approached in the spirit of artistic playfulness that guarantees
“lots of fun at Finnegan’s wake.”
Radio is provided with its cloak of invisibility, like any
other medium. It comes to us ostensibly with person-to-person
directness that is private and intimate, while in more urgent
fact, it is really a subliminal echo chamber of magical power to
touch remote and forgotten chords. All technological
extensions of ourselves must be numb and subliminal, else we
could not endure the leverage exerted upon us by such
extension. Even more than telephone or telegraph, radio is that
extension of the central nervous system that is matched only
by human speech itself. Is it not worthy of our meditation that
radio should be specially attuned to that primitive extension of